Time to Read:
Company’s primary objective as an educational organization is to develop instructional materials in English, Chinese, and beyond. For example, Business Booster collaborates with business leaders across 57 countries, making it imperative to cater to diverse audiences. As a result, accelerator is always on the hunt for innovative methods to streamline the development of written content, enhance video production, and more.
While neural technologies remain in their infancy, they demonstrate proficiency in specific areas. Let’s delve into how they’ve leveraged AI in the daily operations and highlight tools that truly aid in crafting content.
The Journey
Approximately two years prior, the quest began for tools capable of replicating voices and producing valuable content. This coincided with the advent of the earliest video-generation technologies, which, frankly, were subpar. Despite their flaws, this marked the pioneering endeavor. Fast-forward to now, the fascination with neural networks has grown, leading Business Booster to delve into harnessing the capabilities to enhance their workflow.
How to Create Content for Business in 3 Steps
Step One: ChatGPT as a Personal Assistant
When it comes to crafting varied content — from compelling articles to dynamic social media posts — ChatGPT is the secret weapon. A little-known fact? This tool isn’t just a content creator; it’s also a master translator.
Handing it a piece of text in any language, and instructing it to turn that content into «fluent English», akin to how a native speaker would express. The result is nothing short of impressive. While it might have room for improvement, the translations are remarkably accurate, preserving the original essence with only minimal adjustments needed.
Step Two: Breathing Life into Text
After crafting the texts, turn to a select voice generation platform that stands unparalleled in our experience. While many tech giants offer voice utilities, the one Business Booster chose sounds incredibly lifelike — akin to hearing an authentic human narration. The unique feature? The ability to ‘mirror’ a voice. Supply a brief clip, and suddenly, chosen avatar can ‘speak’ in myriad languages.
The go-to approach is simple yet effective: Draft the content using ChatGPT and then breathe life into it, transforming it into engaging audio content.
Step Three: From Text to Engaging Visuals
For video content, turn to a platform that’s revolutionized the workflow. During initial trials, Business Booster created a concise video. This clip then became the foundation for the audiovisual content. Harnessing this technology, the team can develop visuals for diverse platforms, be it social media or educational sites. Yet, an unbreakable rule persists: always oversee the text. Because, in the world of content, every word counts.
Changing the workflow
Before, content creation was time-consuming. Take, for instance, recording Instagram Reels. First, a company had to select topics. After this, it had to jot down their thoughts on each of them, then a copywriter would draft scripts, which were then sent to founder for approval. Founder recorded the videos and sent them to the content processing department. SMM specialists uploaded the final version to founder’s or company’s Instagram page.
Today, everyone can quickly produce scripts using ChatGPT. By simply inputting individuals primary messages and specifying the intended audience, ChatGPT crafts a concise script. From there, Business Booster proceed to an efficient video processing platform. To supplement videos with captions, they turn to a handy smartphone application. This revamped approach is not only more efficient, saving a considerable amount of time, but it’s also notably more cost-effective.
In the ever-evolving world of technology, certain innovations, like ChatGPT, have profoundly influenced our workflows, especially in the realm of content production.
Drawbacks of ChatGPT
However, as with any tool, ChatGPT does have its challenges. ChatGPT, along with many other AI systems, tends to sidestep originality or make bold assertions. They steer clear of certain verdicts. Consider a managerial context, where occasionally, difficult decisions, like terminating an employee, become necessary due to various reasons: budgetary constraints, changing strategic direction, and so on. The professional realm functions in this manner: company onboards an individual, collaborate, and sometimes, circumstances lead to parting ways, irrespective of the reason or initiator.
However, getting ChatGPT to even hypothetically broach the topic of termination is challenging. Rarely will it suggest something akin to «It might be time to part ways with this individual». This cautious approach is attributed to the AI’s design to refrain from sensitive subjects, which, at times, curtails its efficacy. While ChatGPT’s self-imposed boundaries safeguard against potential missteps, true decision-making often demands embracing uncertainties. This sentiment resonates across spheres, from finance to investment, especially when navigating contentious issues.
What Awaits You
There was recently launched a new AI designed to be a personal assistant or psychologist. Its algorithm is structured to make interactions resemble those with a real person. Moreover, this AI itself asks questions, distinguishing it from ChatGPT.
The constantly evolving tech world always has something new on the horizon. In interactions with clients, companies typically employ two approaches: coaching and consulting. While coaching revolves around posing questions to assist the client in identifying solutions, consulting focuses on imparting knowledge and offering advice. As technology continues to develop, it’s evident that tools like ChatGPT will play an even more integral role in various sectors, especially in areas oriented toward assisting individuals.
